The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, E Cigarettes Vaping with Juul & Other Electronic Cigarettes Vaping Talk Now AZ Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science Juul wanted to revolutionize vaping. It took a page from Big Tobacco's chemical formulas Tobacco 21 E Cigarettes Vaping with Juul & Other Electronic Cigarettes